Search Engine Optimization-Radhika Relan

 

Introduction To Search Engine 

A Search Engine is a program that identifies files in its database based on the keyword ( Search Query) added by the user and returns results accordingly. Google, Bing, Yahoo, etc. are types of search engines.

What Search Engine do for us ?

• Crawling   
• Indexing 
• Retrieval
• Ranking

*Process of reading website content is Crawling.

*Storying Your website copy in the database is Indexing .

*Fetching result from the database when the user ask is Retrieval.

*Placing webpages on an SRP (search engine result page) is Ranking

What are the Challenges in Seo ?

• Getting Organic Ranking
• Being Visible
• Optimizing Map listing 
• Getting the First Position

WHAT SEO INCLUDE'S ?

ON PAGE FACTORS

Content Optimization

HTML Optimization

Website structure Optimisation

OFF PAGE FACTORS

•Link Building

•Social Presence

•Local Citations

( Local search engine optimization (SEO), citations are mentions of your business’s name, address, and phone number (commonly referred to as NAP) on a website that isn’t your own. Google’s local algorithm looks at your NAP information as a signal of relevancy and proof that you’re a legitimate local business and actually located at the address listed in your Google My Business profile.)

In next blog we will discuss the major SEO Alogrithms

So, keep reading..