Search Engine Optimisation - Radhika Relan

 Hey, people welcome to my blog today we will learn about SEO. 

In layman's language SEO is somewhat your ranking on SERP, that is search result page.

 Seo stands for search engine Optimisation the process of getting free organic editorial or natural search results on search engines for example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potential business.

Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in.

The following are 3 types of SEO

• BLACK HAT SEO
• WHITE HAT SEO
• GRAY HAT SEO 

Why SEO is important?

Seo = organic search results 

Let's come to the point how SEO works?

`There are several factors that decide the algorithm which page will rank in SERP such as keyword, content, page structure, and many more 

GOOGLE RANK WEBSITE ON THE BASIS OF 

• BACKLINKS
• CONTENT 
• USER EXPERIENCE 
• SITE STRUCTURE - SPEED, mobile-friendliness

While doing SEO we consider such algorithms to rank our business on the top of SERP that's why SEO is important for any business whether it is small or big because SEO is a continuous process for any business.

The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results

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