Why and how to create Linkedin Profile ? Radhika Relan

 

Those are great platforms for reaching your target audience, but excluding LinkedIn is doing your business a huge disservice. As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it's an essential platform for your business when it comes to marketing.

Step 1 Create a Profile on Linkedin.

• Optimize Your Profile by adding the right profile picture

Don't add a selfie or casual picture, especially in the profile photo section.

• Add you're proper experience, especially the work you have done or you are doing.
• Add the relevant Certificates
• Add you Education level

Important

Linkedin is not like any entertaining social media profiles so make sure you put up photos of achievements and a portfolio

• Proper Contact information should be updated like email address, phone number, or any website you own.
• Your Proper work summary should be there.
• Add all the skills for example under one main roof skill digital marketing there are many sub-sections or skills like social media marketing, PPC, youtube marketing you have to add all the sub sections skills or you can say micro-skills you have the knowledge about in your profile.

• What you’ve excelled at, any relevant accomplishments

  What you’re passionate about

  
  

Username or section of the name

Don't add the name like radhikabcd or radhika123 always remember there is only one rule there should be no number in the username 1, 2, 3, or any other username should be clear and simple like radhika relan or the name of the company.

What to Post on Linkedin?

So, after completing of your profile next step you have to do is start creating post on LinkedIn,post can be about 

• Your Accomplishment
• Your Past experience 
• Your Current Job Cracked 
• Your views About the Trending Topic
• Poll Creation to know about the audience's likeability

Pro Tip - 

keep updating your work on the Profile timely 

Example

when I achieved any project I will simply post the details of the project like hey people I am glad to share the news that finally, I got the full fledge project of company xyz ,will love to share the work and outcomes of the project here's to the new responsibilities and new challenges and soo on ..

DO'S AND DONT'S

DONT'S

Make it too short - one sentence won’t do

Make it too long - don’t see the summary as an opportunity to tell your entire life story. The recruiters won’t take the time to read it and your main point will be missed

Copy and paste a generic summary you’ve seen somewhere, even if it sounds good. You want to stand out, not to fit in!

DO'S

• Your content should be of good length and proper keywords should be there like the position or time frame or the benefits.
• Be specific use the number that shares the numeric data with the no people you managed or worked with
• Share the pictures of you experience 
• Share the new update or views on the trending topic.

NETWORK , CONNECTIONS AND FOLLOW

• Add the relevant networks that is add the right kind of the people on your profile to build your connections up in your particular feild
• Follow the pages you like that is  page related to the companies or the people you admire the most or the pages you think you can get updated

Basically, be open to the right opportunities and people.

Pro Tip

turn on the creator mode 

To grow and influence people or connections on linkedin you have to turn on the linkedin creator mode

CHERRY ON THE CAKE 

1 Your title should be 40-49 characters long.

2. Include 8 images in your post.

3. Don't embed multimedia such as YouTube videos into your post.

4. Write How-to posts. They perform the best. You may also write a List post, but they don't perform nearly as well as How-to posts. Don't write a question post.

5. Divide your post into 5 sections with headings (h1, h2, h3,etc.)

6. Write between 1,900 to 2,000 words.

7. Your writing should have a neutral tone.

8. Write your post so it can easily be understood by the masses,

preferably within an "Easy" readability score of 80-89 which is

easily read by an 11-year-old.

9. Publish your post on Thursday for a maximum number of views.

10. Cross-promote your LinkedIn posts on Twitter.

11. LinkedIn post likes are the common denominator between the other LinkedIn metrics. More post likes should also get you LinkedIn shares, post views, and comments according to

correlation data. You can encourage people to like your post with a call to action.

So

that's it for today  

keep learning and read the next blog will cover all the relevant topics related to linkedin marketing .

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