Google Ads day 1

 Google AdWords  - PPC (PAY PER click ) - Search engine marketing- Google Ads 

Time frame	Number of Searches
Every second	99,000
Every minute	5.94 million
Every Hour	356.4 million
Every Day	8.55 billion

when someone searches for something in Google, how long does it take them to find what they're looking for? According to our data, the average person ends their search session after 76 seconds. We also found that 25% of search sessions were super fast (<31 seconds).

How Google Earns ?

 

305.63 billion U.S. dollars in 2023  via google ads

October 23, 2000, will be a date forever remembered by internet marketers around the globe, as this was the birth of the first ever self-serve online advertising platform – Google AdWords.

Benefits of Google Ads:

• Reach: Ads can reach people actively searching for products or services similar to what you offer.

• Control: Advertisers have control over budget, targeting, and ad content.

• Measurability: Performance can be tracked in real-time, allowing adjustments to optimize campaigns

types network google ads

Search Network:

• Description: Ads appear next to Google search results when users search for keywords related to your product or service.

• Placement: Shown on Google Search results pages and other Google sites like Maps and Shopping.

• Intent: Targets users actively looking for specific information or solutions.

Display Network:

• Description: Ads appear on a vast network of websites, videos, and apps that partner with Google (Google Display Network GDN).

• Placement: Includes websites like blogs, news sites, and YouTube, and apps that show ads.

• Intent: Targets users based on their interests, demographics, and browsing behavior rather than specific search queries.

Video Network:

• Description: Ads appear on YouTube and other video content across the web.

• Placement: Includes YouTube videos, video partner sites, and apps on the Display Network

• Intent: Targets users based on their video viewing behavior, interests, and demographics.

Shopping Network:

• Description: Ads appear on Google Shopping 

• Placement: Shown when users search for specific products on Google Search and Google Shopping.

• Intent: Targets users who are actively shopping for products, displaying images and prices directly in search results.

Universal App Campaigns (UAC):

• Description: Ads promote mobile apps across Google's network, including Search, Display, YouTube, and Google Play.

• Placement: Tailors ad placement to maximize app installs.

• Intent: Targets users who are likely to download apps based on their behavior and preferences.

Each network offers unique opportunities to reach potential customers depending on your advertising goals. Advertisers can choose to use one or more networks based on where their target audience is likely to be found and how they prefer to interact with ads

Lets understand Google partner sites. 

Google Partner Sites refer to websites that have partnered with Google to display ads through the Google Display Network (GDN). The GDN is a network of over two million websites, videos, and apps where advertisers can display their ads to reach potential customers beyond just Google's own properties (like Search and YouTube).

Here are key points about Google Partner Sites:

1. Network Inclusion: Google Partner Sites are included in the Google Display Network. These sites range from large publishers to small niche websites and include popular websites across various industries.

1. Ad Placement: Ads on Google Partner Sites can appear in different formats, including text, image, video, and interactive ads, depending on the ad campaign settings and the type of content on the partner sites.

1. Audience Targeting: Advertisers can target specific audiences based on demographics, interests, behaviors, and more. Google uses data from partner sites and user behavior to help advertisers reach relevant audiences.

1. Benefits: Partnering with Google allows websites to monetize their content by displaying relevant ads. For advertisers, it offers broader reach and the ability to target specific audiences across a diverse range of websites and apps.

1. Quality and Relevance: Google maintains standards to ensure that ads displayed on partner sites are of high quality and relevant to users' interests, which helps improve the overall user experience.

In summary, Google Partner Sites are part of the Google Display Network, providing advertisers with extensive reach and targeting options across a wide array of websites, videos, and apps beyond Google's own properties.