Latest Seo Updates - Radhika Relan

 1 Bert Update 

• The BERT algorithm (Bidirectional Encoder Representations from

Transformers) is a deep-learning algorithm related to natural language processing.

• It helps a machine to understand what words in a sentence mean.

What is BERT?

Google has open-sourced this technology, and others have created variations of BERT.

BERT focuses on the following factors:

• Context of search

• Question Answering

• Long Queries

• Conversational searches

• Searches where prepositions like "for" and "to" matter a lot to the  meaning

How to optimize your content for BERT?

Technically you cannot optimize your site for this update.

But here is what you can do to improve your site with this update:

• Write great content.

• Better insight

• Consider user intent while writing content.

• Solve problems

Discover Report In Search Console:

What is Google Discover?

• Discover is an auto-populated news feed for all of your interests.

• Discover delivers content it thinks you'll be interested in directly to

your smartphone, without you having to search for it.

• The content shown in Discover is based on interactions with Google

(i.e. your search history) and topics you choose to follow directly, such

as your favorite website or blog.

• In Google's own words, Discover is "a content hub for all of your

interests."

How to optimize content for Discover search or type URL

• Discover content is algorithmically ranked by what Google thinks a user

would find most interesting.

• So, the more relevant and interesting a piece of content is, the more likely it is

to be shown in the Discover feed.

How to optimize content for Discover?

• Be sure to use high-quality images. Images appear with every 

Discover result, so relevant and high-quality images that accompany your content is important.

• Content is king, but if you don't write about the right stuff then you

won't show up.

• Work on topics that are shareable. More the content is shared and

portable it is likely to appear in Google Discover.

• Remember Google Discover is like a social feed, so content with

interesting headlines, trending topics and growing interest will be

considered

Discover Report in Search Console

Google recently added the Discover report tab in the search console.

This report will provide the following data:

• How often your site is shown in Google Discover.

• Which of your content is performing in Google Discover.

• Comparison between the Discover and Search performance.

Guidelines

Below are the factors through which Google differentiates between

High and Low Quality Content.

• Beneficial Purpose of a Webpage

• E-A-T or Page Quality.

• YMYL

Beneficial Purpose of a Webpage

• The purpose of a webpage is the reason or reasons why a page was

created. Every webpage must have it.

• A webpage should fulfil it's purpose.

• The purpose should be user-centric.

• Pages with intention of monetization without providing value to the

users are considered low quality.

E-A-T or Page Quality

E-A-T stand for:

• Expertise

• Authoritativeness

• Trustworthiness

Expertise

• This refers to the creator of the main content on the page.

• Represents a person with comprehensive knowledge on a topic.

• Your content must demonstrate professional experience and

knowledge about the topic.

• It means a professional writing a post.

Authoritativeness

• This refers to the creator, the content, and the website on which it

   appears.

• It means having generally recognized authority.

• People know you and look to you as a leader in your industry.

• They accept you as a good source of information.

• Display author credential and experience on website

Trustworthiness

• It means people can trust you to provide honest, true information

that is accurate.

• Demonstrate trust signals to the user.

• Show users they can have confidence in the content creator.

• Use SSL, contact info, and professionalism in your work.

YMYL

Y-M-Y-L stand for Your Money or Your Life.

• YMYL content is the type of information that, if presented

inaccurately, untruthfully, or deceptively, could directly impact the

reader's happiness, health, safety, or financial stability.

• In other words, the stakes are high for this type of content. If you

create a YMYL page with bad advice or bad information, it could

affect people's lives and livelihood.

Google takes this content very, very seriously. Experts with relevant expertise

need to write YMYL content.

Below is the type of content considered YMYL content:

• News and current events

• Government, law, and civics-related topics

• Financial advice

• Shopping information

• Medical advice

• Information on people

• Make sure that any content on your website will help, not hurt, the

people who consume your content.

• Make your users feel safe.

• Take great care of your users and Google should take great care of

you.

thankyou for reading 

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